Tuesday, 13 October 2009

LFW S/S 2010: Mark Fast, figure-hugging furore

I am currently working on my dissertaion, which is a debate on the fashion industry's impact on the cult of thinness amongst women in western society. It was interesting to see that designers are starting to challenge societies notion of physical beauty, using healthier models on the catwalk. It simply isn’t a fashion week without some sort of controversy, and this London Fashion Week spring 2010, it is Mark Fast who has created the most buzz so far. It seems the designer got more than he bargained for when he cast three size 14 models for his show, prompting two of his design team to quit.

The collection comprised figure-hugging knitwear paraded on bodies of all shapes and sizes. It was a welcomed sight, and further emphasised LFW’s crackdown on size zero models. Micro mini dresses were given the spindly spider web treatment, revealing lots of flesh.

However it could be argued that Fast only used size 14 models to gain media attention, and to promote is latest collection....

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